{
 "title": "Bangkok website benchmark, November 2026",
 "measured": "2026-10-29",
 "publisher": "DLVX",
 "method": "Lighthouse 13.5.0 mobile preset, headless Chrome, 3 runs per site, 5 runs where the 3 run performance spread exceeded 15 points, median kept; sites whose 3 performance scores spread more than 15 points got 2 more runs and the median of 5 (9 of 72 sites)",
 "note": "Aggregates only. No business is named. Invalid runs are excluded from the denominator, never counted as zero.",
 "industries": {
  "property": {
   "label": "Property operators",
   "n_valid_sites": 22,
   "n_attempted": 25,
   "metrics": {
    "Lighthouse performance score (0 to 100)": {
     "n": 22,
     "median": 36,
     "p25": 27,
     "p75": 52.75
    },
    "Lighthouse SEO score (0 to 100)": {
     "n": 22,
     "median": 92,
     "p25": 85,
     "p75": 100
    },
    "Lighthouse accessibility score (0 to 100)": {
     "n": 22,
     "median": 80,
     "p25": 71.75,
     "p75": 90
    },
    "Largest Contentful Paint (seconds)": {
     "n": 22,
     "median": 13.08,
     "p25": 7.79,
     "p75": 26.93
    },
    "Cumulative Layout Shift": {
     "n": 22,
     "median": 0.03,
     "p25": 0,
     "p75": 0.2
    },
    "Total page weight (MB)": {
     "n": 22,
     "median": 6.79,
     "p25": 4.2,
     "p75": 10.53
    },
    "Total Blocking Time (milliseconds)": {
     "n": 22,
     "median": 991,
     "p25": 460.5,
     "p75": 2572.5
    },
    "First Contentful Paint (seconds)": {
     "n": 22,
     "median": 3.78,
     "p25": 2.29,
     "p75": 6.32
    },
    "Served over HTTPS": {
     "n": 20,
     "share_true": 1
    },
    "Thai language present": {
     "n": 20,
     "share_true": 0.95
    },
    "English language present": {
     "n": 20,
     "share_true": 0.75
    },
    "LINE link or QR on the homepage": {
     "n": 20,
     "share_true": 0.8
    },
    "WhatsApp link on the homepage": {
     "n": 20,
     "share_true": 0.05
    },
    "Tap to call phone link": {
     "n": 20,
     "share_true": 0.75
    },
    "Visible enquiry form on the homepage": {
     "n": 20,
     "share_true": 0.05
    },
    "A price visible on the homepage": {
     "n": 20,
     "share_true": 0.8
    },
    "Organization or LocalBusiness structured data": {
     "n": 20,
     "share_true": 0.5
    },
    "robots.txt allows GPTBot and PerplexityBot": {
     "n": 20,
     "share_true": 1
    },
    "/llms.txt present": {
     "n": 20,
     "share_true": 0.45
    }
   }
  },
  "b2b": {
   "label": "B2B service firms",
   "n_valid_sites": 24,
   "n_attempted": 24,
   "metrics": {
    "Lighthouse performance score (0 to 100)": {
     "n": 24,
     "median": 52.5,
     "p25": 38,
     "p75": 57.5
    },
    "Lighthouse SEO score (0 to 100)": {
     "n": 24,
     "median": 85,
     "p25": 85,
     "p75": 92
    },
    "Lighthouse accessibility score (0 to 100)": {
     "n": 24,
     "median": 90,
     "p25": 87.5,
     "p75": 94.5
    },
    "Largest Contentful Paint (seconds)": {
     "n": 24,
     "median": 13.75,
     "p25": 10.71,
     "p75": 16.96
    },
    "Cumulative Layout Shift": {
     "n": 24,
     "median": 0.01,
     "p25": 0,
     "p75": 0.12
    },
    "Total page weight (MB)": {
     "n": 24,
     "median": 4.44,
     "p25": 2.21,
     "p75": 9.23
    },
    "Total Blocking Time (milliseconds)": {
     "n": 24,
     "median": 240,
     "p25": 147.75,
     "p75": 646
    },
    "First Contentful Paint (seconds)": {
     "n": 24,
     "median": 3.44,
     "p25": 2.41,
     "p75": 5.57
    },
    "Served over HTTPS": {
     "n": 23,
     "share_true": 1
    },
    "Thai language present": {
     "n": 23,
     "share_true": 0.35
    },
    "English language present": {
     "n": 23,
     "share_true": 0.96
    },
    "LINE link or QR on the homepage": {
     "n": 23,
     "share_true": 0.09
    },
    "WhatsApp link on the homepage": {
     "n": 23,
     "share_true": 0.04
    },
    "Tap to call phone link": {
     "n": 23,
     "share_true": 0.13
    },
    "Visible enquiry form on the homepage": {
     "n": 23,
     "share_true": 0.13
    },
    "A price visible on the homepage": {
     "n": 23,
     "share_true": 0.17
    },
    "Organization or LocalBusiness structured data": {
     "n": 23,
     "share_true": 0.3
    },
    "robots.txt allows GPTBot and PerplexityBot": {
     "n": 23,
     "share_true": 0.96
    },
    "/llms.txt present": {
     "n": 23,
     "share_true": 0.22
    }
   }
  },
  "fitness": {
   "label": "Fitness and membership",
   "n_valid_sites": 26,
   "n_attempted": 28,
   "metrics": {
    "Lighthouse performance score (0 to 100)": {
     "n": 26,
     "median": 60.5,
     "p25": 41.25,
     "p75": 69.25
    },
    "Lighthouse SEO score (0 to 100)": {
     "n": 26,
     "median": 92,
     "p25": 83,
     "p75": 98
    },
    "Lighthouse accessibility score (0 to 100)": {
     "n": 26,
     "median": 86,
     "p25": 82.25,
     "p75": 90
    },
    "Largest Contentful Paint (seconds)": {
     "n": 26,
     "median": 12.9,
     "p25": 4.68,
     "p75": 19.46
    },
    "Cumulative Layout Shift": {
     "n": 26,
     "median": 0,
     "p25": 0,
     "p75": 0.05
    },
    "Total page weight (MB)": {
     "n": 26,
     "median": 3.12,
     "p25": 2.19,
     "p75": 5.74
    },
    "Total Blocking Time (milliseconds)": {
     "n": 26,
     "median": 264.5,
     "p25": 57.5,
     "p75": 738.25
    },
    "First Contentful Paint (seconds)": {
     "n": 26,
     "median": 3.6,
     "p25": 2.39,
     "p75": 4.35
    },
    "Served over HTTPS": {
     "n": 26,
     "share_true": 1
    },
    "Thai language present": {
     "n": 26,
     "share_true": 0.54
    },
    "English language present": {
     "n": 26,
     "share_true": 0.88
    },
    "LINE link or QR on the homepage": {
     "n": 26,
     "share_true": 0.38
    },
    "WhatsApp link on the homepage": {
     "n": 26,
     "share_true": 0.08
    },
    "Tap to call phone link": {
     "n": 26,
     "share_true": 0.42
    },
    "Visible enquiry form on the homepage": {
     "n": 26,
     "share_true": 0.23
    },
    "A price visible on the homepage": {
     "n": 26,
     "share_true": 0.12
    },
    "Organization or LocalBusiness structured data": {
     "n": 26,
     "share_true": 0.35
    },
    "robots.txt allows GPTBot and PerplexityBot": {
     "n": 26,
     "share_true": 0.92
    },
    "/llms.txt present": {
     "n": 26,
     "share_true": 0.08
    }
   }
  },
  "all": {
   "label": "All three industries",
   "n_valid_sites": 72,
   "n_attempted": 77,
   "metrics": {
    "Lighthouse performance score (0 to 100)": {
     "n": 72,
     "median": 49.5,
     "p25": 35.75,
     "p75": 65
    },
    "Lighthouse SEO score (0 to 100)": {
     "n": 72,
     "median": 92,
     "p25": 85,
     "p75": 94
    },
    "Lighthouse accessibility score (0 to 100)": {
     "n": 72,
     "median": 86,
     "p25": 79.5,
     "p75": 93
    },
    "Largest Contentful Paint (seconds)": {
     "n": 72,
     "median": 13.34,
     "p25": 7.46,
     "p75": 19.79
    },
    "Cumulative Layout Shift": {
     "n": 72,
     "median": 0.01,
     "p25": 0,
     "p75": 0.12
    },
    "Total page weight (MB)": {
     "n": 72,
     "median": 4.81,
     "p25": 2.35,
     "p75": 8.07
    },
    "Total Blocking Time (milliseconds)": {
     "n": 72,
     "median": 449.5,
     "p25": 139.25,
     "p75": 1017.25
    },
    "First Contentful Paint (seconds)": {
     "n": 72,
     "median": 3.63,
     "p25": 2.37,
     "p75": 5.01
    },
    "Served over HTTPS": {
     "n": 69,
     "share_true": 1
    },
    "Thai language present": {
     "n": 69,
     "share_true": 0.59
    },
    "English language present": {
     "n": 69,
     "share_true": 0.87
    },
    "LINE link or QR on the homepage": {
     "n": 69,
     "share_true": 0.41
    },
    "WhatsApp link on the homepage": {
     "n": 69,
     "share_true": 0.06
    },
    "Tap to call phone link": {
     "n": 69,
     "share_true": 0.42
    },
    "Visible enquiry form on the homepage": {
     "n": 69,
     "share_true": 0.14
    },
    "A price visible on the homepage": {
     "n": 69,
     "share_true": 0.33
    },
    "Organization or LocalBusiness structured data": {
     "n": 69,
     "share_true": 0.38
    },
    "robots.txt allows GPTBot and PerplexityBot": {
     "n": 69,
     "share_true": 0.96
    },
    "/llms.txt present": {
     "n": 69,
     "share_true": 0.23
    }
   }
  }
 }
}