How I turn a messy brief into useful AI work with ChatGPT and Claude
DLVX Academy | 1 October 2026
Use fictional or authorised inputs. Replace the bracketed details.

WORKING TEMPLATE 1

Turn the material above into a working brief before proposing campaigns.

Identify:
1. The business outcome I actually want.
2. The first audience and buying situation worth addressing.
3. Constraints I explicitly stated.
4. Ideas I mentioned that are possible methods, not requirements.
5. Assumptions you would need to make.
6. Decisions that would materially change the next piece of work.

Recommend one first deliverable. Explain its strongest competing option.
Do not turn my ambition into an achieved company claim.
Ask only questions that block useful progress. Continue with work that
can be done without those answers.

Return a brief I can approve or correct in two minutes.

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WORKING TEMPLATE 2

Decision: Which first campaign should earn a qualified conversation
with an established Bangkok business?

Audience: A business owner or operations lead with an existing enquiry
flow and a visible handoff problem.

Outcome: A relevant conversation about connecting the website,
enquiries and follow-up. Followers are a supporting signal.

First deliverable: One campaign concept, two creative treatments,
and a destination brief for the same service and audience.

Proof: Use documented DLVX project scope. Identify partner delivery.
Do not invent revenue gains, deployed AI features or client quotes.

Constraint: Keep the wider brand credible for long-term partnerships.
A website project can be the first engagement without defining
the whole company as a cheap website supplier.

Unknowns: Channel demand, commercial readiness and paid-media budget.
Research the first two. A proposed budget is not spending authority.

Acceptance: A buyer can identify the problem, see relevant evidence,
and understand the next step. Each claim has a source or is removed.

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WORKING TEMPLATE 3

Research the decision in the brief, not the whole industry.

For each useful finding provide:
- The claim, source link and date checked.
- What the source directly supports.
- Your inference, clearly separated.
- How it changes the recommended first test.

Look for evidence against the preferred option as well.
Do not invent market size or treat search results as purchase intent.
Finish when more research would not change the next deliverable.
List any consequential question still unanswered.

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WORKING TEMPLATE 4

Review this deliverable as a skeptical buyer and delivery lead.

Find material defects only:
- Claims the evidence does not support.
- A mismatch between audience, promise and next step.
- Work the team could not deliver under this scope.
- A missing assumption that could reverse the recommendation.

For each defect, quote the relevant line, explain the consequence,
and propose the smallest correction. If a section is good enough,
say so. Do not invent a defect to fill a quota.

End with: accept, revise, or stop, and the evidence for that judgment.

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WORKING TEMPLATE 5

SESSION WORKSHEET
Decision to make:
Person who will use the result:
Business outcome:
First deliverable:

CURRENT CONTEXT
Verified facts and source links:
Founder instructions:
Hypotheses to test:
Unknowns that matter:
Actions authorised now:
Actions that need a later decision:

ACCEPTANCE
What must be true for this to be useful?
Which claims need source receipts?
What would make us reject the recommendation?

HANDOVER
Accepted version and date:
Material changes since the previous version:
Evidence checked and remaining gaps:
Next action, owner and trigger:
Stop condition: