study · 3 October 2026Who AI recommends in Bangkok, 2026
We asked Google AI Mode the questions Bangkok buyers ask about dentists, aesthetic clinics, international schools, hotels and law firms, several times each, and counted every business the answers named.
What we found
Asked again, Google AI Mode returned overlapping shortlists only 21 to 58 percent of the time, depending on the category (overlap of the businesses named in two runs of one question).
Across five categories the answers named 360 different businesses. The strongest single position: Siam Legal International, named in 27 of 36 law firms answers.
Top 10 overlap between English and Thai answers: dental clinics 5 of 10, aesthetic clinics 5 of 10. Being named in one language says little about the other.
In aesthetic clinics, GoWabi was named in 36 of 66 answers.
Where AI Mode showed a place card, the 10 most named per category had a median of 923 Google reviews, against 225 for the other businesses named. Business schema (22 of 28 vs 57 of 82 sites) and llms.txt (5 of 28 vs 26 of 82) were not more common among the top names.
Who gets named, by category
Dental clinics
Bar = share of that engine's valid answers that name the business. Label = named in N of M valid answers.
- 66 valid answers to 22 questions (English and Thai)
- 87 different businesses named, 5.38 per answer on average
- The 10 most named take 46 percent of all mentions
- Google AI Mode: 38 percent overlap between two runs of the same question
- 5 of the top 10 in English answers are also in the top 10 in Thai answers
- Most named platform: HDmall (booking platform), in 19 of 66 answers
Aesthetic clinics
Bar = share of that engine's valid answers that name the business. Label = named in N of M valid answers.
- 66 valid answers to 22 questions (English and Thai)
- 115 different businesses named, 5.17 per answer on average
- The 10 most named take 37 percent of all mentions
- Google AI Mode: 24 percent overlap between two runs of the same question
- 5 of the top 10 in English answers are also in the top 10 in Thai answers
- Most named platform: GoWabi (booking platform), in 36 of 66 answers
International schools
Bar = share of that engine's valid answers that name the business. Label = named in N of M valid answers.
- 36 valid answers to 12 questions (English)
- 40 different businesses named, 5.31 per answer on average
- The 10 most named take 64 percent of all mentions
- Google AI Mode: 58 percent overlap between two runs of the same question
- Most named platform: PropertyScout (media), in 3 of 36 answers
Hotels
Bar = share of that engine's valid answers that name the business. Label = named in N of M valid answers.
- 36 valid answers to 12 questions (English)
- 76 different businesses named, 4.03 per answer on average
- The 10 most named take 35 percent of all mentions
- Google AI Mode: 21 percent overlap between two runs of the same question
- Most named platform: MICHELIN Guide (guide), in 3 of 36 answers
Law firms
Bar = share of that engine's valid answers that name the business. Label = named in N of M valid answers.
- 36 valid answers to 12 questions (English)
- 47 different businesses named, 5.11 per answer on average
- The 10 most named take 58 percent of all mentions
- Google AI Mode: 46 percent overlap between two runs of the same question
- Most named platform: The Legal 500 (ranking guide), in 6 of 36 answers
What the most named have in common
We compared the 10 most named businesses in each category with every other business the answers named, on signals anyone can check from outside.
| signal, read from outside | top 10 named per category (n=50) | named, outside the top 10 (n=315) |
|---|---|---|
| Website has business schema (Organization, LocalBusiness or a subtype) | 22 of 28 | 57 of 82 |
| Website has an llms.txt file | 5 of 28 | 26 of 82 |
| robots.txt lets OpenAI's search crawler in | 28 of 28 | 82 of 82 |
| Homepage declares English and Thai versions | 9 of 28 | 23 of 82 |
| Median Google review count shown in AI Mode place cards | 923 (26 with a card) | 225 (103 with a card) |
| Median Google rating shown in those cards | 4.8 | 4.9 |
Website rows count only businesses with their own readable domain (28 and 82); chain or shared domains and sites that served a bot challenge are left out. Review rows use only businesses that appeared in an AI Mode place card. Descriptive, not causal: a difference here does not show why a business was named.
Method
- Questions. 80 buyer questions across five categories, written the way a buyer types them: 12 per category in English, plus 10 in Thai for dental and aesthetic clinics. The full list is below.
- Engines. Google AI Mode, through the DataForSEO AI Mode API (location Thailand, desktop, 3 runs per question). A ChatGPT leg (logged out, fresh browser with no history, reaching ChatGPT from a server in Germany) was started and stopped at the first question: on the study date ChatGPT stopped returning answers to automated logged out requests from our server, and we do not retry into a block. This edition is Google AI Mode only.
- Validity. 240 valid answers out of 240 asked. Gate pages (message limits, sign in walls, bot checks) and cut off answers are not answers and never enter a count.
- Coding. Every business named in any answer was coded into a dictionary per category, with every spelling and Thai name as an alias. An AI coder read every answer in full; scripted checks then confirmed that no alias matches another business and that every listed business matches at least one answer. A business counts as named in an answer if any alias appears in it, once per answer at most. Branches count as one business; a hospital department counts as the hospital. Platforms, guides and directories are counted separately.
- Signals. Website signals come from a plain read of each homepage, robots.txt and /llms.txt on the study date. Ratings and review counts are as displayed inside AI Mode place cards, not from Google Maps directly.
- Limits. A snapshot: answers change by the day, by account and by location. Being named is not a ranking, a quality judgement, or an endorsement, and this study says nothing about any business beyond what was measured.
Dental clinics · en · 12 questions
- best dental clinic in Bangkok
- best dental clinic in Bangkok for dental implants
- where to get veneers in Bangkok
- English speaking dentist in Bangkok
- dentist near Sukhumvit Bangkok with good reviews
- best clinic for Invisalign in Bangkok
- emergency dentist in Bangkok for a cracked tooth
- dental tourism in Bangkok, which clinic should I choose
- affordable but good dentist in Bangkok
- best pediatric dentist in Bangkok for kids
- teeth whitening clinic in Bangkok recommendations
- which Bangkok dental clinics are JCI accredited
Dental clinics · th · 10 questions
- คลินิกทันตกรรมที่ดีที่สุดในกรุงเทพ
- ทำรากฟันเทียมที่ไหนดี กรุงเทพ
- ทำวีเนียร์ที่ไหนดี กรุงเทพ
- จัดฟันใส Invisalign ที่ไหนดี กรุงเทพ
- คลินิกทันตกรรมเด็กในกรุงเทพ แนะนำที่ไหนดี
- ฟอกสีฟันที่ไหนดี กรุงเทพ
- คลินิกทำฟันย่านสุขุมวิท รีวิวดี
- ขูดหินปูนที่ไหนดี กรุงเทพ ราคาไม่แพง
- ผ่าฟันคุดที่ไหนดี กรุงเทพ
- โรงพยาบาลทันตกรรมในกรุงเทพที่น่าเชื่อถือ
Aesthetic clinics · en · 12 questions
- best aesthetic clinic in Bangkok
- where to get botox in Bangkok
- best clinic for fillers in Bangkok
- best skin clinic in Bangkok for acne scars
- Ultherapy in Bangkok, which clinic is best
- best clinic for laser hair removal in Bangkok
- trusted clinic for HIFU in Bangkok
- best dermatology clinic in Bangkok for foreigners
- best clinic for skin boosters like Rejuran in Bangkok
- affordable aesthetic clinic in Bangkok with good reviews
- best clinic in Bangkok for Thermage
- best clinic in Bangkok for pico laser pigmentation treatment
Aesthetic clinics · th · 10 questions
- คลินิกความงามที่ดีที่สุดในกรุงเทพ
- ฉีดโบท็อกซ์ที่ไหนดี กรุงเทพ
- ฉีดฟิลเลอร์ที่ไหนดี กรุงเทพ
- รักษาหลุมสิวที่ไหนดี กรุงเทพ
- ทำอัลเทอร่าที่ไหนดี กรุงเทพ
- เลเซอร์กำจัดขนที่ไหนดี กรุงเทพ
- ทำไฮฟู่ที่ไหนดี กรุงเทพ
- คลินิกผิวหนังที่มีแพทย์ผิวหนัง กรุงเทพ ที่ไหนดี
- ฉีดรีจูรันที่ไหนดี กรุงเทพ
- ทำเทอร์มาจของแท้ที่ไหนดี กรุงเทพ
International schools · en · 12 questions
- best international schools in Bangkok
- best British international school in Bangkok
- best American curriculum international school in Bangkok
- IB international schools in Bangkok
- affordable international schools in Bangkok
- international school in Bangkok with strong university placements
- best international primary school in Bangkok
- international schools near Sukhumvit in Bangkok
- best international school in Bangkok for learning support needs
- international school in Bangkok with boarding
- top international schools in Bangkok for expat families
- best bilingual Thai and English school in Bangkok
Hotels · en · 12 questions
- best hotels in Bangkok
- best luxury hotel on the river in Bangkok
- best hotel in Bangkok for a business trip
- family friendly hotel in Bangkok with a pool
- best boutique hotel in Bangkok
- best hotel near a Sukhumvit BTS station
- best value 4 star hotel in Bangkok
- hotel in Bangkok with the best rooftop bar
- best hotel in Bangkok for a honeymoon
- hotel near Suvarnabhumi airport for a layover
- best hotel near Siam in Bangkok for shopping
- best wellness and spa hotel in Bangkok
Law firms · en · 12 questions
- best law firm in Bangkok for foreigners
- company registration lawyer in Bangkok
- best lawyer in Bangkok for buying a condo
- Thai visa lawyer in Bangkok recommendations
- best corporate law firm in Bangkok
- divorce lawyer in Bangkok for expats
- law firm in Bangkok for a BOI application
- English speaking lawyer in Bangkok
- law firm in Bangkok for a US Treaty of Amity company
- lawyer in Bangkok for drafting a will
- employment lawyer in Bangkok for a work permit dispute
- trademark and intellectual property lawyer in Bangkok
DLVX sells AI visibility work. No business in this study paid for it, was told about it, or is a DLVX client.