A better website for your Bangkok business.

A plan you can take into the next meeting.

What needs to improve after the redesign?

Define the commercial problem before commissioning layouts. Your site might attract the wrong enquiries, lose mobile visitors before they contact you, explain a complex service poorly, or leave the sales team asking questions the website could have answered. Each problem produces a different brief.

For a Bangkok company working with both local and international buyers, list the important audiences separately. A Thai operations manager comparing implementation partners may need a different explanation from an overseas procurement team checking delivery capacity. The goal is not a separate website for every persona. It is a clear route to the evidence each buyer needs.

Review a sample of actual enquiries with your sales team. Identify which questions keep repeating, which pages people saw, where the best-fit customers came from and why opportunities were rejected. If the current data is incomplete, say so and build measurement into the scope rather than inventing a conversion baseline.

Write pages around decisions, not a list of keywords.

A service page should answer a distinct buying question. If five pages say the same thing with a different Bangkok neighbourhood in the title, the architecture is not doing useful work. Group genuinely related services, then create a dedicated page where the buyer needs a different scope, proof or decision.

Keep a content inventory with an owner for every important claim. A brand logo alone does not explain whether you led the project, implemented another studio’s design or supplied a smaller component. Accurate attribution helps buyers understand the evidence.

Plan two usable language experiences.

Decide which journeys need Thai, English or both by looking at the customers and staff who use them. Translation is not just the homepage. The relevant service detail, forms, validation messages, confirmation and follow-up must make sense together.

Google recommends separate URLs for language versions and language annotations to help identify the alternatives. It also advises allowing users to choose a language instead of automatically redirecting them based on a guess. The visible content should make the page’s language clear. Google: managing multilingual websites.

Choose a URL pattern you can maintain, then keep canonical and language links consistent with it. A Thai translation should not accidentally declare the English page to be the canonical version of the same content. Have someone fluent in the intended language review commercial meaning, names, currencies and tone.

What should a website redesign scope include?

Ask suppliers to price the same outputs. A quote for visual design is not comparable with one that includes content, bilingual review, integration, migration and post-launch support. List the responsible party for each item so an omitted task does not become a surprise dependency.

The appropriate platform depends on who will update the site, how complex the business rules are and which systems need to connect. Ask to see a normal staff edit, an export and the handover process. A highly customised build can be appropriate; it also needs an explicit maintenance owner.

There is no useful universal redesign price without scope. Ask for one-time and recurring costs separately, including hosting, paid integrations, translation, maintenance and future changes. Agree how revisions and new requirements are handled before work begins.

Treat the move as a migration, even when the domain stays.

Inventory current URLs using your site, sitemap and search data. Record pages that receive traffic, backlinks or enquiries. Map each valuable old page to the closest useful destination. Preserve a URL where it still makes sense rather than changing it solely to match a new navigation label.

Google’s migration guidance recommends mapping old URLs to appropriate new destinations and using permanent server-side redirects. It warns against redirecting many unrelated pages to an irrelevant destination such as the homepage, and recommends keeping redirects for at least a year. Search visibility can fluctuate during a move. Google: site moves with URL changes.

1. Export the existing URL inventory and important metadata.
2. Mark each URL as retained, redirected or intentionally retired.
3. Check the new page answers the old page’s useful intent.
4. Test redirects for loops, chains and irrelevant destinations.
5. Verify canonicals, language alternatives and indexability.
6. Submit the current sitemap and monitor crawling and search performance.

Keep a recoverable copy of the old release and document rollback. If you offer the old website through an archive link, label it clearly and prevent it competing as a second indexable version. Disable or redirect outdated forms so buyers do not submit into an abandoned workflow.

What changes for GEO?

For Google’s AI search features, the foundation remains ordinary search eligibility and helpful content. Google says there are no additional technical requirements or special optimisation requirements for AI Overviews and AI Mode. A page needs to be indexed and eligible to appear with a snippet; inclusion is not guaranteed. Google: AI features and your website.

Our practical recommendation is to make the business easy to understand: clear services, accurate company details, source-grounded examples, useful answers and working internal links. Keep structured data consistent with what visitors can actually see. A new file or a schema block does not establish authority by itself.

Distinguish readiness from results. A crawlable service page can be technically ready while receiving little demand. Track impressions, relevant visits, qualified enquiries and the pages involved. If you test AI answers, record the exact question, platform, date and whether DLVX was cited or recommended. Do not turn a handful of examples into a universal GEO score.

Check the full enquiry, not only the page.

Test on a real mobile viewport and with keyboard navigation. Read the page as a buyer: can you identify the service, understand the evidence and find the next step without fighting overlays or repeated calls to action? Then submit a controlled test enquiry and verify the stored record, attribution and notification.

Core Web Vitals cover loading performance, responsiveness and visual stability through LCP, INP and CLS. Use field data where available and controlled lab tests to diagnose problems. A new site may not yet have enough real-user data for a field assessment. web.dev: Web Vitals.

• Important routes load with the intended title, content and canonical.
• Thai and English journeys remain usable from entry to confirmation.
• Forms handle valid submissions, missing fields and real errors clearly.
• The destination system contains the expected enquiry exactly once.
• Contact details and business claims match approved evidence.
• Critical redirects work, and previews do not become duplicate indexed sites.
• The team knows who monitors failures and who can roll back.

After launch, compare qualified outcomes against the baseline over a period appropriate to your sales cycle. Check technical errors immediately, but avoid declaring commercial success from the first few days. A redesign is the beginning of better observation as well as a new presentation.

Bring one real workflow.

Share the current website, the buyers it should serve and the handoff that needs to improve. Explore DLVX website and software delivery, or read how enquiries reach the right person in your CRM.

Discuss your business workflow

Examples in this guide are illustrative planning scenarios, not reported client results. Platform documentation can change; confirm current requirements before implementation.