the f&b group founder. australian, british, french or american, 40 to 55, 8 to 20 years in bangkok, two to six venues across thong lor, ekkamai, phrom phong or sukhumvit soi 11. revenue thb 60 to 200m a year. the systems are duct tape. pos is loyverse, storehub or ocha on ipads, accounting is flowaccount, payroll is paper plus excel, every venue has its own facebook page and no unified booking flow, and the shop is a six year old squarespace losing every commodity line to lazada and shopee. he has already burned three freelancers and one local agency: they vanished mid-build or shipped code nobody can maintain. he wants one studio that answers in english inside 24 hours and ships on the date it promised. that is us.
the retail and dtc operator. european or american, 35 to 50, one strong brand, two to five physical points at terminal 21, central embassy, emquartier or iconsiam, plus a webshop. revenue thb 40 to 120m a year. the identity is sharp, the photography is beautiful, the back of house is chaos. inventory lives in a google sheet, the site is shopify on a stock theme, half the list is on klaviyo and half on mailchimp, and the line official account has 12k followers nobody talks to. we replace all of it with one surface: web, line and pos on the same data, from usd 12,500 for the build. no new tool to learn every quarter, ever again.
the boutique hospitality owner. european founder, 45 to 60, one to three properties, a 30 room boutique on sukhumvit 31, a heritage hostel on charoenkrung, serviced apartments in ari. 200 to 400 keys. revenue thb 80 to 250m. the pms is eZee or cloudbeds, the booking flow hands real margin to the otas every night, the direct-booking site crawls on mobile, and staff still write check-ins by hand. we ship ai-driven yield logic, a direct-booking flow built to take that margin back, and a guest bot that works in english and thai without embarrassing either audience. live in 21 working days.
all three share one filter: trust. they will not buy from a foreign agency thinking about expanding into thailand one day. they will not buy from a local agency that cannot hold a senior english conversation about react state, prompt engineering or eu and thai compliance overlap. exactly one studio sits in the gap: brussels-founded, bangkok-resident since 2024, ai-native, every price on the page, no theater and no account manager. that is the whole reason our clients stop shopping the moment they meet us.
and we prove it on the numbers, live. propick property, a bangkok condo agency, went from 39 google clicks to 79 and 1,163 impressions to 3,955 in 28 days, average position 15.9 to 13.5, read straight out of search console. that is what a bangkok visibility audit at thb 19,900 turns into. the expat-led economy in greater bangkok runs across f&b, retail, hospitality, professional services and creative work, and amcham, beluthai, the franco-thai and german-thai chambers list hundreds of operators between them. every one of them carries 8 to 35 staff and a software stack that grew by accident. bangkok has no shortage of agencies. it has a shortage of senior engineers who answer in english. we are that shortage, solved.