a bangkok boutique agency runs on the same shape every time: a few hundred listings tracked in a spreadsheet or a wordpress plugin nobody trusts, enquiries scattered across line oa, email and whichever portal a buyer happened to click through, and no single answer to a simple question, which source actually produced the deal. the agency pays a portal every month for exposure, and most of what comes back through the portal is not theirs to keep, own or remarket to.
we have already built the fix once. pro pick property, a boutique bangkok condo resale and rental agency, had exactly this problem: the real inventory lived in a spreadsheet, enquiries arrived across line, email and three portals, and nobody could say which source produced a deal. the job was never just a website. it was a lead system: the site first, then a custom crm where every enquiry is owned and attributed, then an ai agent that answers and qualifies around the clock so a lead is never sitting unread overnight.
an honest note on what actually moved. the website contact form on that build produced three enquiries in its life. the lift did not come from a form, it came from owning the pipe: capture, attribution and follow up in one place instead of renting leads back from a portal every month. the search console numbers are the ones we claim as our result: google clicks over 28 days went from 39 to 79 and impressions from 1,163 to 3,955, read live. the agency's own crm shows their new leads climbing and referral more than doubling in the same period, and we say clearly that those are their numbers, entered by their own staff, not a result we produced.
governance ships with the build. pdpa applies directly here: buyer and tenant personal data, id copies, financial information for a purchase, owner phone numbers, all sit inside a role-gated crm rather than a shared spreadsheet an ex-employee still has a copy of. data flow mapping, retention rules and a legitimate basis are agreed in phase 0. the same senior team that shipped daikin, zalando, mediamarkt and board of innovation builds this, from a desk on sukhumvit.