Which hotel brands appear in AI answers?
Mention rates from unbranded hotel questions in Thai and English, split by ChatGPT and Google AI Mode. These are not hotel quality ratings or booking measures.
Three runs, split by language and engine.
Unbranded buyer questions, a Thailand location setting and valid answers only. Each rate is the share of answers naming a brand, not a quality score or booking measure.
Read the full methodology- Collection runs
- 3
- Prompts per run
- 40
- Engines
- ChatGPT + Google AI Mode
- Valid answers
- 238 / 240
- Collection dates
- 29 October 2026 to 31 October 2026
Findings from this edition
- Marriott leads the group table at 31.5%. Mandarin Oriental Bangkok leads the individual property table at 10.1%.
- Anantara appears in 36.7% of ChatGPT answers but 3.4% on Google AI Mode. Four Seasons appears in 24.6% of English answers and 11.7% of Thai answers. These are measured differences, not explanations.
- 9 of 24 groups and 8 of 42 properties were not named in any answer. Absence here does not prove a brand is weak or strong.
Hotel groups and brands
Sorted by overall mention rate across 238 valid answers. Brands with no mentions appear at the bottom.
| Rank | Name | Mention rate | English | Thai | ChatGPT | Google AI Mode | Range across 3 runs |
|---|---|---|---|---|---|---|---|
| 1 | Marriott | 31.5% | 33.9% | 29.2% | 38.3% | 24.6% | 29.1% to 32.9% |
| 2 | IHG Hotels & Resorts | 28.1% | 26.2% | 30.0% | 33.3% | 22.9% | 25.3% to 30.4% |
| 3 | Anantara | 20.2% | 23.8% | 16.7% | 36.7% | 3.4% | 18.8% to 21.5% |
| 4 | Four Seasons | 18.1% | 24.6% | 11.7% | 25.8% | 10.2% | 15.2% to 20.3% |
| 5 | Centara | 16.4% | 18.7% | 14.2% | 19.2% | 13.6% | 15.0% to 19.0% |
| 6 | Banyan Tree | 13.0% | 16.1% | 10.0% | 19.2% | 6.8% | 11.4% to 15.0% |
| 7 | Accor | 12.2% | 10.1% | 14.2% | 16.7% | 7.7% | 10.0% to 13.9% |
| 8 | Mandarin Oriental | 10.1% | 11.9% | 8.3% | 11.7% | 8.5% | 8.9% to 11.4% |
| 9 | Capella | 8.0% | 10.2% | 5.8% | 7.5% | 8.5% | 6.3% to 10.1% |
| 10 | Avani | 7.6% | 5.1% | 10.0% | 12.5% | 2.5% | 6.2% to 8.9% |
| 11 | Dusit Thani | 7.1% | 9.3% | 5.0% | 9.2% | 5.0% | 5.1% to 10.0% |
| 12 | Six Senses | 6.3% | 5.9% | 6.7% | 6.7% | 5.9% | 5.1% to 7.5% |
| 13 | Chatrium | 4.2% | 3.4% | 5.0% | 5.8% | 2.5% | 3.8% to 5.1% |
| 14 | Park Hyatt | 0.8% | 0.8% | 0.8% | 0.8% | 0.9% | 0.0% to 1.3% |
| 15 | St. Regis | 0.8% | 0.9% | 0.8% | 0.0% | 1.7% | 0.0% to 2.5% |
| Not named in any answer | |||||||
| Not ranked | BHMA Hotels & Resorts | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Golden Tulip | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | JAZ Hotel Group | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Mandison Hospitality | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Minor Hotels | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Minor International | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | PCL Hospitality | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Swissotel | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Taj | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
Individual hotels
Property and group matching run independently. A property mention can count in both tables.
| Rank | Name | Mention rate | English | Thai | ChatGPT | Google AI Mode | Range across 3 runs |
|---|---|---|---|---|---|---|---|
| 1 | Mandarin Oriental Bangkok | 10.1% | 11.9% | 8.3% | 11.7% | 8.5% | 8.9% to 11.4% |
| 2 | Four Seasons Hotel Bangkok | 9.7% | 11.9% | 7.5% | 15.8% | 3.4% | 7.5% to 11.4% |
| 3 | The Peninsula Bangkok | 8.4% | 10.1% | 6.7% | 11.7% | 5.0% | 6.3% to 11.2% |
| 4 | Capella Bangkok | 8.0% | 10.2% | 5.8% | 7.5% | 8.5% | 6.3% to 10.1% |
| 5 | The Siam | 6.3% | 7.6% | 5.0% | 8.3% | 4.2% | 3.8% to 8.9% |
| 6 | Kimpton Maa-Lai Bangkok | 5.9% | 6.8% | 5.0% | 7.5% | 4.2% | 5.1% to 6.3% |
| 7 | Anantara Siam Bangkok | 5.0% | 4.2% | 5.8% | 9.2% | 0.9% | 2.5% to 7.6% |
| 8 | Four Seasons Koh Samui | 5.0% | 8.5% | 1.7% | 8.3% | 1.7% | 3.8% to 6.2% |
| 9 | Sindhorn Kempinski | 5.0% | 5.9% | 4.2% | 7.5% | 2.5% | 2.5% to 8.8% |
| 10 | The Okura Prestige Bangkok | 5.0% | 4.3% | 5.8% | 5.8% | 4.2% | 3.8% to 7.6% |
| 11 | Chiva-Som | 4.6% | 4.2% | 5.0% | 5.0% | 4.2% | 3.8% to 5.1% |
| 12 | Shangri-La Bangkok | 3.8% | 4.2% | 3.3% | 5.8% | 1.7% | 2.5% to 5.0% |
| 13 | Siam Kempinski | 3.8% | 5.9% | 1.7% | 3.3% | 4.2% | 1.3% to 6.2% |
| 14 | RAKxa | 3.4% | 2.5% | 4.2% | 5.0% | 1.7% | 2.5% to 3.8% |
| 15 | Rosewood Bangkok | 2.9% | 3.4% | 2.5% | 2.5% | 3.4% | 2.5% to 3.8% |
| 16 | Trisara | 2.9% | 3.4% | 2.5% | 5.8% | 0.0% | 1.3% to 3.8% |
| 17 | Soneva Kiri | 2.5% | 2.5% | 2.5% | 0.8% | 4.2% | 1.3% to 3.8% |
| 18 | Sri Panwa | 2.5% | 2.6% | 2.5% | 3.3% | 1.7% | 1.3% to 3.8% |
| 19 | The Sukhothai Bangkok | 2.5% | 5.1% | 0.0% | 2.5% | 2.5% | 1.2% to 3.8% |
| 20 | Banyan Tree Bangkok | 2.1% | 1.7% | 2.5% | 3.3% | 0.8% | 1.3% to 2.5% |
| 21 | Keemala | 2.1% | 1.7% | 2.5% | 1.7% | 2.5% | 1.3% to 2.5% |
| 22 | Rosewood Phuket | 2.1% | 2.5% | 1.7% | 2.5% | 1.7% | 0.0% to 3.8% |
| 23 | The Athenee Bangkok | 2.1% | 0.0% | 4.2% | 4.2% | 0.0% | 1.2% to 3.8% |
| 24 | The Ritz-Carlton Bangkok | 2.1% | 1.7% | 2.5% | 4.2% | 0.0% | 1.2% to 3.8% |
| 25 | Raya Heritage | 1.7% | 2.5% | 0.8% | 2.5% | 0.8% | 1.3% to 2.5% |
| 26 | Six Senses Samui | 1.7% | 0.9% | 2.5% | 0.8% | 2.6% | 0.0% to 2.5% |
| 27 | COMO Metropolitan Bangkok | 1.3% | 0.9% | 1.7% | 2.5% | 0.0% | 0.0% to 2.5% |
| 28 | Pullman Phuket Arcadia | 1.3% | 1.7% | 0.8% | 2.5% | 0.0% | 0.0% to 2.5% |
| 29 | W Bangkok | 1.3% | 2.6% | 0.0% | 1.7% | 0.9% | 0.0% to 2.5% |
| 30 | Park Hyatt Bangkok | 0.8% | 0.8% | 0.8% | 0.8% | 0.9% | 0.0% to 1.3% |
| 31 | The St. Regis Bangkok | 0.8% | 0.9% | 0.8% | 0.0% | 1.7% | 0.0% to 2.5% |
| 32 | Waldorf Astoria Bangkok | 0.8% | 1.7% | 0.0% | 0.0% | 1.7% | 0.0% to 1.3% |
| 33 | Akara Hotel | 0.4% | 0.0% | 0.8% | 0.0% | 0.9% | 0.0% to 1.3% |
| 34 | The Standard Bangkok Mahanakhon | 0.4% | 0.0% | 0.8% | 0.8% | 0.0% | 0.0% to 1.2% |
| Not named in any answer | |||||||
| Not ranked | Amanpuri | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Asita Eco Resort | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Movenpick Myth Hotel Patong | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Novotel Future Park Rangsit | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Riva Vibe Hotel | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Tavana Sanctuary | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | Te Mata Glamping | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
| Not ranked | The Nautilus | Not named in any answer | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% to 0.0% |
Data and reading notes
Only brand names in visible answer text count. A cited domain without a brand mention does not count. Two invalid answers are excluded from the denominator. The panel is curated, not a census of every hotel in Thailand.
Request your brand's full report.
See the prompts, valid answer counts, matches, three run results and sources for your brand. Request a report or flag an alias for review at no cost.
The existing contact form opens with a report brief ready to edit. Add your brand, website and any alias to check. No newsletter signup.
Request my hotel report