dlvx notes
short essays, not a blog.
what I see happening in branding, software and ai, written down in a readable form. mostly what I got wrong and what it cost. three to four issues a quarter.
dlvx notes · no. 001 · 7 min
i ran my own entity audit on dlvx.co and found four different companies
i pointed the audit i run on client work at my own site and found four unlinked companies in the schema, six 404s in the services catalog, thai pages that could never be indexed, and a favicon telling google i was still called piexels.
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dlvx notes · no. 002 · 7 min
the post that took thirteen days: four ways my own automation lied to me about its own state
a client's carousel sat in a queue for thirteen days, and every failure after it was the same failure in different clothes.
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dlvx notes · no. 003 · 6 min
a website is not a lead system: propick had six live pages and 123 rows in a spreadsheet
the site was the smallest part of the job: what a bangkok property agency actually needed, with the real before and after numbers.
read the note →dlvx notes · no. 004 · 8 min
what a 200 response does not tell you: four companies, six founding years and a favicon spelling the wrong name
a 200 means a server answered and nothing more: my own site shipped four disconnected company identities, six founding years, and a health check that stayed green while two real leads went unnotified.
read the note →dlvx notes · no. 005 · 7 min
bangkok is not a cheaper brussels
i moved the studio to bangkok in 2024, and the interesting part was never the cost of living: it was what the market rewards, what a published price does to who you can sell to, and a two year old sentence about me sitting in someone else's database.
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