What the table assumes
Average order THB 800, half paid by card and half by PromptPay, 120 products, two languages, content ready and two integrations. WooCommerce runs on the cheapest Thai shared hosting in our data with 3 paid extensions, shown as a range because extensions cost USD 29 to 299 a year each. The custom store runs on Vercel Pro and uses the connected platform build band. Build bands come from our website budget estimator, so the same shop on different scope will land elsewhere.
The build band is the widest number in the table, THB 31,000 to 149,000 for a template store. Running costs differ by about THB 35,000 a year between Shopify and the low end of WooCommerce. That is why we say compare the build you are buying first.
Change sales, order value, payment mix and products in the ecommerce platform cost tool. It runs in your browser and saves nothing.
What changes at THB 1,000,000 a month
Take the second worked example: 800 products, a custom scope with migration and three integrations. Payment fees alone reach THB 422,000 a year, more than every plan fee combined. Shopify adds THB 120,000 a year of third party provider fees on top, because Shopify Payments is not offered in Thailand. Over three years the totals run from THB 1,987,600 to 2,508,600 on Webflow and THB 1,949,900 to 2,638,800 on WooCommerce to THB 2,316,500 to 2,837,500 on Shopify.
The cheapest platform flips between the low and high end of the build band. At this size, negotiate the payment rate with your gateway before you debate platforms. A lower card rate is worth more than any plan saving.
Thai payment facts that change the answer
These three facts are why a Thai comparison differs from a US one.
- Shopify Payments is not available in Thailand, so Shopify charges a third party provider fee per plan, which the tool applies (2%, 1% and 0.6% on Basic, Grow and Advanced on Shopify's Thai page).
- Stripe Thailand lists domestic cards at 3.65% plus THB 10, international cards at 4.75% plus THB 10 and PromptPay at 1.65%. A shop with many PromptPay buyers pays much less than one that sells on cards.
- Webflow Ecommerce holds 500, 5000 or 15000 items depending on plan, so a large catalogue rules out the cheaper plans.
When each option fits
A short, honest map.
- Shopify: you want checkout, apps and hosting handled, you will edit products yourself and you accept the monthly plan and the third party fee.
- WooCommerce: you or your developer know WordPress, you want to host in Thailand and you can maintain updates and extensions. Cheapest to run, but you carry security and updates.
- Webflow Ecommerce: a design led brand with a small catalogue and a marketing team that wants to edit layouts. Check the item limit first.
- Custom: a catalogue with rules a template cannot hold, such as bundles, B2B price lists, subscription logic or stock shared with a warehouse or POS.
When custom is worth it, and when it is not
The custom column starts at THB 756,000 to 2,232,000 to build, against THB 31,000 to 149,000 for a template store at the same sales level. Our own custom websites start at THB 430,000. That premium pays back only if a template cannot do the job, or if you would otherwise stack paid apps and workarounds.
If you sell fewer than a few hundred products at a standard price, a template store is the right answer and we say so.
If you already have a WordPress or Shopify store and it is slow or broken, read how we fix, redesign or rebuild an old website.
When not to hire us
Do not pay an agency for a first store under about 50 products. Start on Shopify or a WooCommerce theme, learn what your customers ask, and hire help when a real limit appears. Hire us when you need a custom catalogue, a migration that keeps your search rankings, or a store connected to your stock and accounting.
See what our Shopify work covers on the Shopify service page.
Eight checks before you pick a platform
- Write your expected monthly sales, average order and share of PromptPay and cards.
- Count products and variants today and in two years.
- Ask your gateway for its written Thai card and PromptPay rates.
- List every system the store must feed: stock, accounting, couriers, LINE.
- Check who will update the store, and whether they can do WordPress updates safely.
- Confirm you own the domain, the store account and the customer list.
- Ask for the three year cost, not the build price.
- Check the Thai checkout on a phone, with PromptPay, before you pay the balance.
Questions buyers ask
Is Shopify or WooCommerce cheaper in Thailand?
At our worked example of THB 150,000 a month, WooCommerce is cheapest at the low end of the build band and Webflow at the high end. Shopify costs the most of the three template platforms here, because its third party provider fee applies to every sale. The gaps are small next to the build price, so compare scope first.
Does Shopify Payments work in Thailand?
No. Thailand is not on Shopify's list of supported countries, checked on the date below. Thai merchants use a third party gateway, and Shopify charges its third party provider fee on those sales.
Can I take PromptPay on my store?
Stripe lists PromptPay for Thai accounts at 1.65%. Before you choose a platform, check that its checkout supports your gateway's PromptPay and test a payment on a phone.
How many products can Webflow Ecommerce hold?
The Standard, Plus and Advanced plans list 500, 5000 and 15000 items. Variants count toward the limit in some setups, so confirm with Webflow before you plan a large catalogue.
Who wrote this, how and why
Who: Written by the DLVX team. We build Shopify, WooCommerce and custom stores, so we gain when you hire us. We say above when a template store you run yourself is the better choice.
How: Baht totals come from our ecommerce platform cost tool and website budget estimator. Shopify plan prices are converted from the dollar list at our planning rate, so they can differ by a few percent from the baht price Shopify shows Thai visitors. Check the live price. We opened the Shopify, Stripe and WooCommerce pages on 8 November 2026. The Webflow figures come from the tool data of 30 October 2026. Search results we reviewed on 8 November 2026 quoted dollars and did not model PromptPay.
Why: Shop owners in Thailand ask this before every store project, and the pages that rank for it quote dollars and sell one platform. We wanted one answer in baht with the payment facts included.
Sources and checked dates
- Shopify Thailand pricing (checked 8 November 2026)
- Shopify Payments supported countries, Shopify Help Center (checked 8 November 2026)
- Stripe Thailand pricing (checked 8 November 2026)
- WooCommerce pricing (checked 8 November 2026)
- Webflow pricing, Ecommerce plans (checked 30 October 2026)