LINE for business in Thailand: a plain guide
Updated
Fifteen short guides for Thai business owners who use LINE to talk to customers. Real prices in baht, one worked example in each, and the official source for every fact.
- Every page shows the date we last checked LINE's own pages.
- No AI needed. These guides cover what LINE does by itself.
- When we could not confirm a fact, the page says so.
I want to know what it costs
Start here if you are budgeting. Each guide uses LINE's current fees.
- LINE OA price in Thailand: the plans and what a month really costs
Free, Basic or Pro? The 2026 LINE Official Account plans in Thai baht, what each includes, and how to pick one from your follower count.
- LINE OA message limits: what counts, what is free, and the cap
How LINE counts messages, which sends are free, what happens when you hit your monthly limit, and how to cap extra spending in Manager.
- The LINE verified badge: blue shield, green shield, cost and rules
What the LINE OA blue shield costs, who can get it, how long it takes, what it unlocks and how it differs from the green shield.
- Selling with LINE: MyShop fees, and how to work out your net per order
What LINE's MyShop page says about fees, why the numbers need checking, and a worked example of net per order for a Thai online seller.
I want to set it up and use it
The first week, then the features that save the most time.
- What a LINE Official Account is, and what to do in week one
What a LINE OA is, what it gives a Thai business, what it costs to start, and a seven day plan for the first week.
- How to set up a LINE OA step by step, with the traps
Create a LINE Official Account in Thailand, review time, Premium ID price, what to set first and the mistakes that cost time.
- LINE rich menu: how it works and what to put on it
How a LINE OA rich menu works, its real limits, where it does not show, and a six button layout for a Thai small business.
- LINE auto reply without AI: keywords, business hours and the double reply trap
Set up LINE OA auto replies with keywords and business hours, learn how they rank against the AI chatbot, and avoid replying twice.
- LINE broadcasts that do not burn your quota or your followers
How to plan a LINE OA broadcast: counting, targeting by group, message types, and a worked example that saves 500 baht a month.
- A simple LINE customer list: tags, notes, reward cards and when to add a CRM
Use LINE OA chat tags, notes and reward cards as a free customer list, and see the baht maths for when MyCustomer or Pro is worth it.
I run this kind of business
Menus, bookings and reminders for three common cases.
- LINE OA for a restaurant: menu, booking, promotions and the staff routine
How a Thai restaurant can use LINE OA: a rich menu with menu and booking buttons, regulars list, promotions and who answers, with the baht maths.
- LINE OA for a clinic: appointments, reminders and what not to collect
How a Thai clinic can use LINE OA for appointments and reminders, what to keep out of chat, and the baht cost of reminders. Not legal advice.
- LINE OA for a small hotel or guesthouse: before arrival, at check in, after
How a small Thai hotel or guesthouse can use a LINE OA for guests: a check in rich menu, free replies, past guest broadcasts and the baht maths.
I need to decide or stay safe
Which channel to use, and what to do with your customers' data.
- LINE or WhatsApp for your Thai business: when to use which, and when both
A neutral comparison of LINE Official Account and WhatsApp Business for Thailand: who uses what, how each charges, and how to pick a channel mix.
- PDPA for your LINE followers: a one page checklist
A practical checklist for handling customer data you collect on LINE OA, with a sample consent line and what LINE says about who is responsible.
What we do and do not do
What we do
- Set up and tidy a LINE Official Account: profile, rich menu, replies, broadcast plan.
- Work out which plan fits your followers and sends.
- Connect LINE to your website, bookings or customer list.
What we do not do
- Sell followers, fake reviews or unsolicited bulk messages.
- Give legal advice. For PDPA questions about your case, ask a Thai lawyer.
- Promise results from a guide. These pages explain how LINE works.
Want an AI assistant to draft replies? That is a separate guide: Connect your AI to LINE
This is general information, not legal or tax advice. Prices are before 7% VAT unless we say otherwise. LINE can change fees and screens at any time.