HorseTONIC

A supplement range needs more than an add-to-cart button. We rebuilt HorseTONIC’s store around the questions horse owners ask: which product, which pack, how to feed it and what delivery will cost.

buildrun

Horse owners need useful information before they buy. We replaced the WooCommerce store with a custom Next.js storefront and kept improving the journey from product selection through to delivery.

Dutch, English, French and German
Need-based product guides and online ordering
Mollie payments and bpost shipping

Inside the work.

HorseTONIC catalogue with need-based product selection

Start with what the customer needs.

The catalogue groups the range by need and connects shoppers with product comparisons and selection guides. Visitors can explore the options before deciding which product to open.

Guidance sits alongside the products, where people are making their decision.

For horse owners comparing the range

Team on this project: Wil Delvaux (founder).

Services used: Web design and development.

What the team gained.

Product guidance, four languages and connected payment and shipping. A store supported beyond the initial rebuild.

4store languages: Dutch, English, French and GermanSep 2026

The HorseTONIC store on a phone, with its lab-tested headline and product button — The HorseTONIC store on a phone.

“Our new website looks amazing, and their AI-driven solutions have saved us so much time.”

Samuel DebusscheHorseTONIC, Google review

Storefront captures: September 2026. Photography supplied by HorseTONIC.

Make your store easier to buy from.

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