HorseTONIC

From choosing a supplement to placing an order. A rebuilt store that brings product guidance, four languages and the practical details of buying into one experience.

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Horse owners need useful information before they buy. We rebuilt the WooCommerce storefront and kept improving the journey from product selection through to delivery.

Dutch, English, French and German
Product guidance and online ordering
Mollie payments and bpost shipping

Inside the work.

HorseTONIC catalogue with need-based product selection

Start with what the customer needs.

The catalogue groups the range by need and connects shoppers with product comparisons and selection guides. Visitors can explore the options before deciding which product to open.

Guidance sits alongside the products, where people are making their decision.

For horse owners comparing the range

What the team gained.

Guidance before checkout

Product selection, ingredients, pack choices and delivery information are part of the buying journey.

A store that keeps improving

The initial rebuild is followed by ongoing work on product content, the cart and business ordering.

Storefront captures: September 2026. Photography supplied by HorseTONIC.

Our new website looks amazing, and their AI-driven solutions have saved us so much time.

Samuel Debussche, HorseTONIC

Make your store easier to buy from.

Share the problem or the brief. We’ll review it with you and propose a clear first scope.