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Paying an agency and cannot see what it did? How Epic checks its results

A Belgian food brand wanted proof it could check. Google clicks from Belgian searches rose 48% from May to September 2026, read from Search Console.

buyer guideUpdated 15 November 20264 minute readtopics: agency reporting, Search Console, case study, Epic, marketing agency transparency

The short answer

The pain: you pay an agency and cannot see what was done or whether it worked. Epic, a Belgian food brand, gets monthly Google Search Console figures it can check at the source. Google clicks from Belgian searches on its marketing pages grew from 81 in May to 120 in September 2026, about 48%.

Epic marketing pages, Belgian searches, Google Search Console, full month totals.
MonthGoogle clicksNote
May 202681Start of the comparison
September 2026120Rounded growth of 48%

The pain: a report you have to take on trust.

Clients tell us the same thing about agency reports. A summary arrives every month, the charts are all pointing up and nobody can say what was actually done. The numbers come from the party being judged, so you cannot check them.

Setup, a survey publisher run by Squarespace, found in its 2024 survey of more than 400 brands that 48% were dissatisfied with delivery and that 40% expected to switch agency within six months. The survey does not say why, so we do not claim reporting is the cause.

More complaints, and what to ask, are in what clients say goes wrong with marketing agencies.

What we did for Epic.

Epic is a Belgian food brand. Nemesis Studio leads its brand and packaging. We built its multilingual website and look after it. Alongside the site we publish expert product articles and keep fixing content, images and technical details after launch.

We report Epic's search results as monthly Google Search Console figures, so the clicks are the ones Google recorded and not our own count.

The result, with its limits.

Across the epic.be marketing pages, excluding the webshop, Google clicks from Belgian searches grew from 81 in May 2026 to 120 in September 2026. That is full month totals from Search Console, rounded to 48% growth.

These are small numbers, and two months are not a trend. We do not claim the whole gain came from our work, since the brand, the range and the season also matter. What we can show is the source of the figure, the pages it covers and the dates.

What to ask your agency.

You can ask any agency for the same three things, including us.

  1. Show me the number in the tool that recorded it, not in a slide.
  2. Name the pages, the country and the dates it covers.
  3. Tell me what you did this month and what you expect it to change.

Who wrote this, how and why

Who: Written by the DLVX team under founder Wil Delvaux. DLVX sells the kind of work discussed here, so we have an interest in the topic.

How: Figures come from our published price list and the sources linked on the page, with the checked date shown. Research and drafting use AI assistance, and a person at DLVX checks the facts before publishing.

Why: Buyers ask these questions before a project starts. We wrote the answer down so it can be checked and cited.

Sources and downloads.

Sources are linked directly. Market prices and engine answers can change, so use the checked date when citing this page.

Want to see your own results first?

We are the team behind 13 agencies and 87 custom websites. Tell us what you pay for now and we will show you how we would report it.

Talk to us