Compare the proposal, not the performance.
Score two agencies against the same 100 point evidence model. The tool runs in your browser and does not save names, scores or contact details.
Score the evidence.
Relevant evidence 30 points
Scope and acceptance 20 points
Ownership and handover 15 points
Commercial clarity 15 points
Technical fit 10 points
Working fit 10 points
Score only what the proposal proves.
Relevant evidence carries the most weight because a polished pitch is easy to produce and a comparable delivered result is not. Ownership, acceptance and commercial terms stay separate so a strong portfolio cannot hide an unclear operating model.
Read the full Bangkok agency buying guide