LINE OA cost calculator
Enter followers and broadcasts to compare plans, VAT inclusive costs and segment savings.
Three LINE OA cost examples
Every row uses the same formula and sourced prices as the calculator. Monthly totals include VAT.
| Scenario | Inputs | Messages a month | Cheapest valid plan | Monthly including VAT | Next plan switch |
|---|---|---|---|---|---|
| Small cafe | 800 followers, 4 broadcasts, 100% | 3,200 | Basic | THB 1,370 | Pro cheaper at 20,001 messages |
| Fitness studio | 3,500 followers, 8 broadcasts, 100%, 1,500 other pushes | 29,500 | Pro | THB 1,905 | No higher plan |
| Property developer sending to a segment | 25,000 followers, 4 broadcasts, 30% | 30,000 | Pro | THB 1,905 | No higher plan |
Calculated from official prices checked on 29 October 2026
Calculation and official sources
Monthly messages equal followers times broadcasts times audience share, plus other paid pushes. Each plan adds its published additional message rate where allowed. VAT is added because LINE shows package fees before tax. Money totals are rounded to whole THB only at display.
The current VAT rate applies through 2027-09-30 according to the Revenue Department. LINE counts messages per recipient. Multiple message objects in one request do not change that count, and reply messages do not count.
- LINE Thailand Basic package monthly fee 29 October 2026
- LINE Developers Messaging API pricing 29 October 2026
- Revenue Department news 18/2569, reduced VAT rate extension 29 October 2026
- The result covers package fees and additional messages only. CRM, shop features and other services are excluded.
- Blocked users and recipients who cannot receive a message are not counted, so actual cost depends on successful recipients.
- Prices were checked on 2026-10-29. LINE can change packages and terms after that date.
For automated customer replies and repeated work, see the AI workflow pilot.