LINE broadcasts that do not burn your quota or your followers
Updated
A broadcast costs one message per person who receives it. Send to a chosen group instead of everyone and you can stay on a cheaper plan. LINE lets you target a group once your target reach is at least 100 people.
Written for: You send promotions to your whole LINE list, friends are starting to block you, and your message count keeps climbing.
The costs in one line
Messages sent = people reached x broadcasts. On Basic, 15,000 are included and extra cost 0.10 baht. On Pro, 35,000 are included and extra cost 0.06 baht. Fees are before 7% VAT. Our pricing guide has the full table.
Message types LINE lists
| Type | What LINE says | Note |
|---|---|---|
| Rich message | One image with text, can hold several links. LINE's features page says up to 6 links | Good for one clear offer |
| Card based message | Swipeable cards with a button | Good for a few products |
| Rich video message | Plays automatically, vertical, horizontal or square. Recipients cannot save or forward it | Can only be created in the web version of Manager |
Target a group
LINE's page describes targeted broadcast as sending to a defined subset of your friends. The setup path it gives is Home, then Broadcast, then Create broadcast, then Recipients set to Specify, then the target group. It requires a target reach of at least 100 people. The page does not list every filter, so check which ones your account shows.
Chat tags, which you set under customers' names, can also be used to target. The simplest groups come from tags you add as you chat: regular customer, asked about a course, bought a gift set.
Worked example: save 500 baht a month by not sending to everyone
5,000 friends, 4 broadcasts a month
- Send all four to everyone: 5,000 x 4 = 20,000 messages.
- Basic: 20,000 is 5,000 over the 15,000 included. 5,000 x 0.10 = 500 baht extra. Total 1,280 + 500 = 1,780 baht before VAT. That is the same as Pro.
- Segment instead: 3 offers go to a group of 2,000 interested customers and 1 news broadcast goes to all 5,000.
- Messages: (2,000 x 3) + 5,000 = 11,000. That is inside the 15,000 included on Basic, so the fee is 1,280 baht before VAT.
- Saving: 1,780 - 1,280 = 500 baht a month before VAT, 500 x 1.07 = 535 baht with VAT, 6,420 baht a year.
A calm sending routine
Decide the one thing the broadcast wants
A booking, a visit, a reply. One ask per broadcast.
Pick the smallest group that fits
Everyone only for real news. Offers go to the people who care.
Write the first line for the phone lock screen
People decide to open or block from that line.
Read it on a phone and tap every link
Have a colleague check the text before you send.
Check the result
Open the broadcast statistics in Manager, note opens and clicks, and mute what nobody opens.
Before the next broadcast, do this
- Open Manager and note your friend count and your plan's included messages.
- Pick the group for this offer. If you have no tags yet, add the five from our customer list guide this week.
- Write the sum on paper: people x broadcasts. If it passes your included messages, shrink the group first.
- Keep a note of the date, the group and the result, so next month you repeat what worked.
Questions people ask
Does a broadcast with five images cost five messages per person?
No. LINE counts per recipient, not per message object, so one broadcast is one message per person.
Can I target a group if I have under 100 friends?
LINE's page says targeting needs a target reach of at least 100 people. It does not say what happens below that.
Can I make a rich video message in the app?
LINE says rich video messages can only be created in the web version of LINE Official Account Manager.
What image size do broadcasts need?
The LINE for Business page does not state image or video size limits. Check Manager's upload prompt before you design.
What to do next
Keep reading
- LINE OA price in Thailand: the plans and what a month really costs
Free, Basic or Pro? The 2026 LINE Official Account plans in Thai baht, what each includes, and how to pick one from your follower count.
- LINE OA message limits: what counts, what is free, and the cap
How LINE counts messages, which sends are free, what happens when you hit your monthly limit, and how to cap extra spending in Manager.
- A simple LINE customer list: tags, notes, reward cards and when to add a CRM
Use LINE OA chat tags, notes and reward cards as a free customer list, and see the baht maths for when MyCustomer or Pro is worth it.
This is general information, not legal or tax advice. Prices are before 7% VAT unless we say otherwise. LINE can change fees and screens at any time.