What a LINE Official Account is, and what to do in week one
Updated
A LINE Official Account is a business profile on LINE where customers add you as a friend, chat with you and receive your messages. It is free to open, replies are free, and you only pay when you start conversations in volume.
Written for: A supplier or a customer told you to "make a LINE OA" and you want to know what it is, what it costs and what to do first before you decide.
What it gives you
LINE for Business lists the features of an Official Account. These are the ones a small business uses first.
| Feature | What it does |
|---|---|
| 1:1 Chat | Direct chat with customers |
| Greeting message | Welcomes new friends, up to 5 message balloons |
| Rich menu | A large image menu at the bottom of the chat, up to 6 links or actions |
| Auto-response messages | Replies when you are away or outside working hours |
| Chat tags and notes | Labels and customer details, such as an address or past purchases |
| Broadcast | Messages to all friends or a chosen group |
| Coupons and reward cards | Discounts and repeat customer rewards |
| Insight | Statistics on friends and message performance |
What it costs to start
The Free plan costs nothing and includes 300 messages a month. LINE counts only messages you start, such as broadcasts. Replies to customers who wrote to you are not counted. Basic is 1,280 baht and Pro is 1,780 baht a month before 7% VAT. Our pricing guide shows how to pick.
Is it right for you?
- Yes, if your customers in Thailand already message businesses on LINE.
- Yes, if you answer the same questions daily and want to automate the easy ones.
- Not yet, if all your customers are abroad and use WhatsApp. See our LINE and WhatsApp guide.
- Not yet, if you have nobody to answer chats. An unanswered account is worse than none.
Your first seven days
Day 1: open the account
Follow the setup guide. Use your real business name, because it can matter later for the verified badge.
Day 2: fill the profile
Opening hours, address, phone, one clear photo, one line about what you sell.
Day 3: write the greeting message
Who you are, what to ask, and when you reply. Keep it to two or three balloons.
Day 4: set business hours and one auto reply
Say when you will answer, so nobody waits in silence at night.
Day 5: make a simple rich menu
Four to six buttons. Booking, prices, location, ask a question.
Day 6: invite your first friends
Put the QR code on the counter and your receipts. Ask ten regulars to add you.
Day 7: send nothing
Read the chats you got, note the repeated questions, and plan next week's replies.
Worked example: a bakery's first month at 0 baht
40 friends after week one, Free plan
- Plan: Free, 0 baht, 300 messages a month.
- One broadcast to all 40 friends costs 40 messages.
- 300 / 40 = 7.5, so you can send 7 full broadcasts a month and stay free.
- Replies to every customer who writes first are not counted, so you can chat all day.
- You only reach for Basic when friends x broadcasts passes 300. At 1,280 baht before VAT, or 1,369.60 baht with 7% VAT, that is a decision for later.
Decide today
Write down three numbers: how many customers message you on LINE now, how many of the same questions you answer each day, and how many messages you would send in a month if you started. If the first two are above zero, open the account this week. If the third is under 300, you can stay at 0 baht.
Questions people ask
Is a LINE Official Account the same as my personal LINE?
No. It is a separate business account with its own profile, chat tools and message plans. LINE for Business lists features such as rich menus, broadcasts and chat tags as Official Account features.
Do I have to pay to open one?
No. The Free plan costs nothing.
Can I use it from my phone?
Yes, there is a LINE Official Account app for iOS and Android, and a web version. Monthly plans cannot be bought on iOS, so buy them on the web.
Does it replace my website?
No. It is a channel to talk to customers, and a profile page. A website is still where people find and compare you.
What to do next
Keep reading
- How to set up a LINE OA step by step, with the traps
Create a LINE Official Account in Thailand, review time, Premium ID price, what to set first and the mistakes that cost time.
- LINE OA price in Thailand: the plans and what a month really costs
Free, Basic or Pro? The 2026 LINE Official Account plans in Thai baht, what each includes, and how to pick one from your follower count.
- LINE or WhatsApp for your Thai business: when to use which, and when both
A neutral comparison of LINE Official Account and WhatsApp Business for Thailand: who uses what, how each charges, and how to pick a channel mix.
This is general information, not legal or tax advice. Prices are before 7% VAT unless we say otherwise. LINE can change fees and screens at any time.